Amazon launch grocery delivery service to challenge Tesco and Sainsbury’s

Amazon, the world’s biggest online retailer today launched its home grocery delivery service to challenge supermarkets such as Tesco and Sainsbury’s. grocery category has a wide range of brands

There are a number of grocery brands being sold including Pampers, Ariel, Uncle Ben’s, Dolmio, Kraft, Schwartz, Kenco, Walkers etc.

A large selection of items are available, from organic, kosher, gluten free, sugar free and vegan and customers have the option of bulk-buying items such as nappies, washing powders, rice, pasta and spices.

Amazon’s customers can select from a number of delivery options or pay £49 per year for unlimited one-day deliveries.

Amazon’s grocery director James Leeson said: “’s aim is to be the place where customers can find and discover any product they want to buy online.”

The move is an interesting one after Ocado’s recent indication they want to float on the stock market, looking for a £1bn valuation given they have yet to turn a profit in 10 years of trading!  On that kind of crazy logic, that makes Shiply worth £100bn easy right, any takers?