DPD is owned by Geopost and the Mirror article first decided to get down and dirty with their financials, claiming that they had a profit of £34m last year – insinuating their re-delivery charge option is the reason for their prosperity.
The standard option is free.
It could be delivered Monday to Friday between 7.30am and 7.30pm.
DPD says, unhelpfully, that it cannot offer a more specific time than this gaping 12-hour window. Unless you pay.
Which brings us to the “upgrade option”. Sandra could have it delivered before 10am on a weekday, or on a Saturday morning, at a cost of £11.75.
“So if you work on weekdays you have no choice but to pay a huge charge to get hold of your own property,” said Sandra.
An anonymous post on the Mirror web site in response says:
The yellow card also gives the option of leaving the delivery in a safe place, all the customer has to do is sign the yellow card in the appropriate place, give details of where they wish the consignment to be left and leave the yellow card for the DPD driver to use as a Proof of Delivery. This costs nothing.
This is a tricky one, I agree that £11.75 is a high price to pay for a more specific delivery window. However, you must remember that many parcel networks don’t offer any such option whatsoever. I feel it is a tad easy to pin this one on DPD, the issue with delivery windows are industry wide.
This last-mile issue and getting the timing right to minimize inconvenience to the receiver has long been a controversial one. However, given the advances in technology, route planning, GPS tracking and such forth, waiting in all day for a delivery now really should be a thing of the past. We think it is high time the big boys really step up to the play in this area.