If you visited any eBay site yesterday, you would have seen a totally different look of the site, with a brand new logo and a modern look with features similar to Facebook and Pinterest.
Whilst the rest of the site doesn’t change much, the homepage has received the most restructure work. Now called “eBay Feed”. eBay users can now customise their homepage based on their interests, preferences and shopping history.
eBay’s search has also been greatly improved, with an auto-suggestion feature similar to Google’s. Shoppers are also promised to be given more relevant results and ability to personalise their search results.
One change is not enough for one day at eBay; so on the same day as the launch of their new look, eBay also launched a same day delivery called “eBay Now” in San Francisco, USA. Currently limited to iPhone users, eBay shoppers can use the eBay Now app to order items and have them delivered in as little as an hour.
With main competitors like Amazon offering same day express delivery service, eBay Now could be a real game changer for eBay in satisfying the ever more demanding modern consumers.